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This website contains information which may or may not be applicableto your own situation and circumstances.

Any information or advice on this site does not constitute a personal recommendation. If you have any doubts as to whether a product or service is suitable for you, please seek independent advice.


Differentiating Advice From Sales – Why we provide Advice only

Consumer groups often say that sales commission can lead to bias preventing ‘Best Advice’. The FSA, in 2008, proposed higher qualifications for all independent advisers with a split between advice and sales preventing bias. At Aisa Direct we have decided to remove sales completely from the equation offering only Best Advice for selected specified areas. This should re-assure you, the consumer, as the advice provided does not rely on any commission.

The benefits of Quality Advice for you

Aisa believes in advisers that exceed the basic (FPC or CertPFS) qualifications, and so all advice to clients come from advisers with higher level qualifications (Level B, the highest level, as laid down by UK NARIC). As a minimum you will receive advice from someone with a qualification in the specialist subject being advised on. However, you cannot ignore the importance of research, advice skills and experience as well.

Research, experience and how this works

Aisa Direct performs totally independent research with no external funding from providers. We keep your costs down by not meeting face to face, although we can for an extra charge. You select the level of advice you are seeking, and whilst we do not need to meet you, we would need to talk to you. Every piece of advice is overseen by a qualified adviser with a minimum of 10 years experience, and a higher Level B qualification in the respective area you are seeking advice in.

One other thing. Aisa Direct was set-up in 1998 and was one of the original financial internet companies featured in newspapers and books like Hodders & Staunton ‘Heroes.com’. We are very successful with tens of millions of pounds under investment. Separately our client facing brand, AisaProfessional, offers seminars on investments, inheritance tax and non-domiciled advice, so we understand our clients requirements.


Independent Financial Advisers Authorised and Regulated by the Financial Services Authority | Contact | About Aisa Direct | © Aisa Direct Ltd 1999–2009
AisaDirect Ltd, an Independent Financial Adviser authorised and regulated by the Financial Services Authority in the UK only.
1/2 Fordbrook Business Centre, PEWSEY, Wiltshire, SN9 5NU Registered in England: 3621676